The act of searching is the act of a searcher asking a search engine for an answer. Based on this, SEO can be defined as providing answers to the searcher’s questions. It’s not difficult to achieve great results with SEO if you focus on searchers.
What are the basics of SEO
As with everything, SEO also needs to get the basics right rather than paying attention to the details or challenging the more difficult applications. The basic idea of SEO can be expressed very simply as follows.
Search: Asking a search engine
SEO: Providing answers to questions
If you want to do something more sophisticated, you may need various knowledge or skills, but that’s after the basics have been established. When working on the SEO of your own site, it is the basics of SEO to answer questions related to your business area as a pro.
What the HTML markup is, what the link structure is, and what the latest algorithms are are useless parts that already have no bearing on the searcher’s question or answer. SEO is possible without any knowledge of that.
· Imagine a question.
· Provide answers.
The above two things are absolutely necessary for SEO. First weigh the quality and quantity of answers that are accumulating on your site. As you increase it, the influx of searches from searches increases. And, there are three main things to think about to improve the quality and quantity of answers.
· What keywords do searchers use in their questions?
· What is the context in which the searcher arrives at the question?
· Which polite answer is more accurate and easier to understand?
SEO becomes difficult only when you don’t have the ability to imagine questions or provide answers. In other words, there are cases where the company leaves it to an external manufacturer or SEO company and waits for the result, or if it is done in-house, it is entrusted to a new employee. It makes SEO difficult because you don’t have enough ability to predict and answer questions.
SEO is impossible without preparing the answers
From a searcher’s point of view, it’s natural, but even if a link appears on a page that doesn’t have an answer in the context of a search, it’s just annoying. This is the same from the search engine side, and we are trying to rule out such a thing because we think that posting a page that does not have an answer in the search results will hurt the user’s convenience.
The pages preferred by search engines are simply those that have the answers searchers are looking for. If that page is unanswered, inaccurate, or lacking, the page doesn’t deserve to appear in search results. Because it has no value to searchers and no value to search engines.
This simple act of posting answers to a searcher’s question is the first step, and almost everything, of SEO. Continuing to create valuable content that shows up in search results is the cornerstone of SEO, and getting bogged down in the little things other than that is not a good idea.
Zero to plus rather than minus to zero
While not that important, there is also SEO that has nothing to do with the searcher’s intent. It’s a win-win by reducing the factors that get negative reviews on search engines. This work is roughly about increasing the accuracy of the markup or the relevance of the link structure.
This approach to minus-to-zero was mainstream in SEO until 2004, but as search engine performance improved, it became increasingly meaningless. Now, even if the margin of error is negligible. The current search engine identifies and evaluates the content without any problem, even if the markup is a little strange or the link structure is a little odd.
As a site operator, when it comes to SEO, you should devote your time to doing things that make a big difference, rather than putting all of your energy into something that doesn’t really pay off. A measure to achieve a positive effect is to provide more accurate, more comprehensible, more respectful, and more answers to the searcher’s questions.
In the case of a site where the site operator cannot guarantee the quality of each content, for example, in the case of a web service of a type where users create content, this ‘to beat the game’ approach will be SEO-centric. However, this is a special situation, and we have no choice but to adopt this approach because the approach that makes zero plus does not work.
In a typical site, the quality of the content is completely under the control of the site operator. In that case, focusing on the content is what works best. If you have to put effort into it, you should be able to put a lot of effort into something that is more effective, and if you are managing the content yourself, focusing on the quality and quantity of the content is the correct answer.
It has nothing to do with complying with search intent and installing something.
Even now, as the performance of search engines has improved by that much, topics such as “Which CMS is advantageous for SEO?” are regularly occurring. This means that there are still quite a few people who think that the choice of CMS or plug-in makes a meaningful difference in search results.
Anyone can choose a CMS or plug-in. That everyone can pick the same thing and everyone can have the same settings doesn’t make a significant difference. The same is true for markup optimization etc, but it is not important to install something in the sense of relevance to search intent.
If you put yourself in the position of a searcher or a search engine, you can understand it well, but issues such as which CMS or plug-in to operate with, or which language to markup in, have little to do with enriching the search experience. There is no. It has nothing to do with search intent or satisfaction with search results.
The details of the installation ceased to make any significant difference as the search engine’s performance improved. That trend will continue in the future. It is not a smart idea as a site operator to spend effort or time on not making such a meaningful difference.
Focus on making a meaningful difference
So, the question remains, what are the things that make a meaningful difference? That is the “answer to the searcher’s question” that has been said since the beginning of this article. The quality of answers is to have many answers with meaningful differences. Here’s a summary of what makes the difference:
Depth of knowledge
There is a significant difference in the quality of answers by people who know the subject of the question and those written by people who are ignorant.
How much effort is put into making the answer more accurate, understandable, and courteous also makes a meaningful difference in quality.
Amount of answers
The more questions you answer, the more searchers stand out, and the more meaningful the difference for sites with fewer answers.
If you put the same amount of time and effort, you should prioritize what makes a bigger difference. You can only make a small difference, but if you put time and effort into it, the result will inevitably be small. However, if you focus on making a big difference, you can achieve big results.
Paying attention to the searcher’s intentions, and repeating the repetition of giving an answer with all your knowledge is the SEO that makes a big difference, and it becomes the same task every day that adds value. Let’s make sure we practice this basic.